Copywriter and Community Manager Specialist focusing on thematic campaigns and narrative scripts. Involves creating content for social media and digital marketing strategies.
About the role
- Senior Copywriter crafting engaging copy across various marketing initiatives for Signet Jewelers. Collaborating with creative and marketing teams to enhance brand messaging and drive engagement activities.
Responsibilities
- Lead strategic and creative copywriting for marketing initiatives, ensuring each message reinforces brand identity and positioning across social, website, email, and other channels
- Partner closely with creative, marketing, merchandising, and digital teams to stay aligned on ongoing initiatives and deliver relevant, consistent messaging across customer touchpoints
- Build and manage campaign messaging that connects creative storytelling to marketing objectives and business priorities
- Review cross-channel copy for consistency, clarity, and alignment with brand voice
- Support the creation of presentations that showcase creative concepts and campaign narratives to leadership, grounded in clear strategic rationale
- Evaluate performance data and consumer insights to refine copy and messaging strategies that drive engagement and conversion
- Stay attuned to cultural trends and competitive landscape to keep Zales and Banter’s voice fresh, relevant, and authentic
- Write and edit copy that is clear, concise, and error-free, while adhering to brand guidelines and legal requirements
- Proofread and review all copy to ensure accuracy and consistency
- Lead the development and ongoing maintenance of the Zales and Banter Style Guide, ensuring the brand’s tone, language, and messaging remain distinctive and cohesive for internal and external partners
Requirements
- Bachelor’s degree in English, Journalism, Communications, Advertising, or a related field
- Minimum of 5 years of professional copywriting experience
- Confident communicator with excellent written and verbal communication skills and a proven ability to bring stories to life
- Highly organized, detail-oriented, and able to work under pressure and tight deadlines.
Benefits
- Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
- 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
- Generous Time Off – Recharge with a robust PTO package, plus company holidays.
- Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
- Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
- Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
Job title
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