Administrative Assistant supporting marketing initiatives at Aché Pharmacy across Brazil. Collaborating with agencies and internal teams for promotional material creation.
About the role
- Pessoa Especialista de Marca para a Youse Seguros, focada em estratégias de branding e imagem de marca. Responsável por implementar e monitorar a identidade da marca alinhada aos objetivos de negócio.
Responsibilities
- Creation and implementation of branding strategies aligned with business objectives.
- Development and management of the evolution of brand identity and product recognition.
- Definition and validation of the brand's key messages; maintenance of the product concept and verbal and visual universe.
- Ensure brand consistency across all touchpoints and customer-facing interfaces.
- Ongoing monitoring of brand perception among the target audience, conducting benchmarking and competitive positioning analyses.
- Support brand positioning in major campaigns.
- Manage image-tracking research vendors; monitor and analyze brand indicators and prepare executive materials.
- Create and support the development of the company's strategic presentations.
- Proactively source and respond to sponsorship project opportunities.
- Conduct studies to understand market movements and competitor activity.
- Manage requests for the development of creative assets and initiatives with the creative team.
Requirements
- Proven experience working in Branding.
- Strong knowledge of marketing strategies and market research.
- Excellent verbal and written communication skills.
- Analytical and strategic thinking, with an opportunity-focused mindset and results orientation.
- Agility, creativity, and inventiveness to turn insights into communications.
- Strategic vision and results orientation, with the ability to align business, communications, and brand.
- Proficiency in data analysis and presentation tools.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Assist with marketing and social media activities while strengthening internal and external communications. Provide administrative support, help organize events, and support campaigns and employee initiatives.
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