Senior Demand Generation Marketing Executive responsible for B2B pipeline growth at Axians UK. Focusing on targeted campaigns with emphasis on ABM, marketing automation, and performance optimization.
About the role
- Director of Marketing managing marketing and communications for ShareWord Global. Responsible for executing strategies to enhance brand perception and drive growth through partnerships and campaigns.
Responsibilities
- Oversee and direct the marketing and communications of ShareWord Global
- Develop and execute the strategy to maintain consistency and improve external perception
- Handle public relations and build brand persona
- Lead annual and quarterly planning cycles, setting clear KPIs
- Oversee recruitment, onboarding, and professional development within the team
- Evaluate regional differences to adapt strategies for specific markets
- Guide the development of integrated marketing campaigns that drive awareness and support
Requirements
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field
- 5–10 years of progressive experience in marketing, communications, or brand leadership
- Familiarity with fundraising and donor engagement practices
- Proven ability to lead brand development, creative direction, and storytelling for mission-driven audiences
- Strong understanding of digital marketing
- Experience managing multi-channel campaigns
- Strong project management skills and ability to prioritize across competing deadlines
- Ability to cast vision, develop strategy, and execute complex plans
- Excellent written, verbal, and presentation skills
- High emotional intelligence and sensitivity when communicating with internal and external audiences
Benefits
- Competitive compensation package
- Professional development opportunities
- Health insurance
- Flexible work arrangements
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