Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
About the role
- Marketing Director driving growth and market presence in energy and AI sectors. Managing comprehensive marketing strategies and collaborating across teams within a leading startup.
Responsibilities
- Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
- Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
- Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
- Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
- Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies.
- Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
- Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
- Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
- Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
- Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.
Requirements
- Bachelor's or Master's degree in Digital Marketing or a related field
- Minimum 2 years of relevant experience
- Inbound / Content Marketing Strategy
- CRM & marketing tools (HubSpot)
- Data-driven decision making
- Marketing automation and email marketing
- Social media marketing and advertising
- Search Engine Optimization (SEO)
- Brand management and development
- Microsoft Office / Google Workspace
- Excellent written and spoken English
- Previous work experience in the energy sector (preferred)
Benefits
- Flexible working: choose to work remotely, from our Paris office, or in a hybrid arrangement.
- Competitive salary: a rewarding package aligned with your experience and market standards.
- Growth and development: access to resources and support for continuous professional development.
- Comprehensive top-tier company healthcare plan
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