Paid Social Media Executive at SMRS developing impactful social media campaigns. Working in a global brand environment focused on diversity and creating positive change.
About the role
- Social Media Specialist responsible for managing Instagram and Facebook profiles while optimizing campaigns. Developing content strategies and analyzing performance metrics to drive audience engagement.
Responsibilities
- Manage and optimize multiple Instagram and Facebook profiles.
- Plan, create, schedule, and publish engaging content tailored to each platform using platforms like Sprout Social.
- Maintain consistent brand voice, visual identity, and messaging across all channels.
- Build, manage, and optimize paid advertising campaigns through Meta Ads Manager.
- Monitor and analyze campaign performance to improve reach, engagement, and ROI.
- Conduct A/B testing on creative and targeting to enhance results.
- Develop integrated social media strategies that increase brand awareness and follower growth.
- Stay current with social media trends, platform updates, and best practices.
- Identify new opportunities for audience engagement and brand expansion.
- Track and report on key performance metrics (engagement, reach, conversions, etc.).
- Use insights to refine strategies and deliver data-driven recommendations.
- Present clear, actionable monthly performance reports.
- Collaborate with internal teams to ideate and execute creative campaigns.
- Bring fresh perspectives to enhance storytelling and brand visibility.
- Experiment with new formats, tools, and creative approaches.
Requirements
- 2–5 years of hands-on experience managing social media.
- Proven expertise with Meta Ads Manager and paid social campaign execution.
- Strong understanding of analytics tools (Meta Insights, Google Analytics is a plus).
- Demonstrated ability to grow and elevate social media presence.
- Highly creative with a strong eye for design, trends, and storytelling.
- Excellent written and verbal communication skills.
- Organized, self-driven, and able to manage multiple accounts and projects at once.
- Analytical mindset with the ability to interpret data and transform insights into action.
- Preferred Skills (Nice to Have)
- Graphic design or video editing experience.
- Experience with influencer collaborations.
- Familiarity with emerging platforms (TikTok, Threads, etc.).
- Basic understanding of SEO or broader digital marketing concepts.
Benefits
- Medical Benefits
- Gourmet Tea/Coffee
- Transportation facility uto 30kms
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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