Strategic Marketing Manager driving email campaigns for lead generation in the construction sector. Oversee campaign strategies and optimize performance in a B2B/SaaS environment.
About the role
- Lead Generation & Content Specialist driving AI solutions for clients in various industries. Collaborate with teams to generate leads, create content, and manage campaigns in a hybrid work environment.
Responsibilities
- Lead Research & Prospecting: Identify and research potential clients in target industries, building comprehensive prospect lists using various tools and databases.
- Outbound Outreach: Execute multi-channel outreach campaigns via email, LinkedIn, and phone to generate qualified leads and secure first appointments.
- Content Creation: Develop engaging social media content, blog posts, and marketing materials that showcase our AI solutions and attract potential clients.
- Lead Qualification: Conduct initial discovery calls to qualify prospects and understand their business needs before scheduling appointments.
- CRM Management: Maintain accurate records of all interactions, pipeline status, and lead progression in our CRM system.
- Campaign Optimization: Track performance metrics, analyze conversion rates, and continuously optimize outreach strategies.
- Market Research: Stay updated on industry trends, competitor activities, and emerging opportunities in the AI/automation space.
- Collaboration: Work closely with the sales and technical teams to ensure smooth handoffs and successful client onboarding.
Requirements
- Fluent in English with excellent written and verbal communication skills.
- French & Thai languages are a plus.
- 2+ years of experience in lead generation, sales development, or business development.
- Proven track record of consistently meeting or exceeding lead generation targets.
- Experience with CRM systems (HubSpot, Salesforce, Attio, or similar).
- Strong content creation skills for social media and blog writing.
- Experience with LinkedIn Sales Navigator and other prospecting tools.
- Knowledge of email marketing platforms and automation tools.
- Understanding of B2B sales processes and buyer personas.
- Experience with social media management (LinkedIn, Twitter, Facebook).
- Basic understanding of SEO and content marketing principles.
- Strong analytical skills to track and optimize campaign performance.
- Self-motivated with excellent time management and organizational skills.
Benefits
- Training & resources to make you a top expert in AI/automation sales
- Hybrid Work flexibility (Full-Remote negotiable)
- 5 days/week (Monday → Friday)
- Holidays: 22 days (13 public holidays + 9 personal days)
- Professional development opportunities in cutting-edge AI technologies
- Opportunity to work with international clients across +16 countries
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