Marketing Analyst developing and optimizing marketing dashboards for app success in the DACH region. Collaborating closely with Paid Media Specialists and Marketing Consultants on campaign performance.
About the role
- Sales and Marketing Analyst focusing on revenue analysis and marketing strategy development in a cycling-focused company. Collaborating with teams to enhance visibility and customer engagement through data-driven insights.
Responsibilities
- You continuously analyze sales for our bikes across all channels and monitor the (online) marketing budgets and activities.
- Together with our Bike XP teams, you identify action potentials to increase our brand's visibility and sustainably drive revenue growth.
- Your data-driven analysis of the customer journey shows colleagues where opportunities exist to reach and delight customers.
- Preparation of revenue and budget plans for online and offline sales channels, as well as ongoing forecasts and budget control.
- You are responsible for sales and marketing controlling and develop dashboards and reports to monitor performance.
- Application of statistical methods and modeling for trend analysis, forecasting, and process optimization.
- Collaboration with data engineers and data scientists to further develop the data infrastructure and tools.
Requirements
- At least three years of professional experience in controlling/BI at an e-commerce or multichannel company, or in a comparable role
- Enthusiasm for cycling
- Controlling experience with common tools, such as BI tools or Google Analytics
- Independent, structured, and goal-oriented way of working
- Proactive communication style and strong team skills
- Conceptual strength, solution orientation, and personal responsibility
- Quick learner with the willingness to rapidly familiarize yourself with new subject areas
- Very good German and English skills
Benefits
- Work in a friendly, open team that loves what it does
- A role in a steadily growing, future-oriented industry
- Flat hierarchies in an ambitious family-owned company
- Flexible working hours
- Annual employee events such as a Christmas party, summer party, and participation in sporting events
- Attractive employee discounts
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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