Insurance Marketing Analyst supporting Producers and account teams by organizing client information and conducting analyses. Collaborating with clients and carriers to build strong relationships and drive marketing efforts.
About the role
- Performance Marketing Campaign Analyst at PayJoy focusing on performance marketing strategy and data-driven decision making. Analyzing and optimizing marketing campaigns across multiple platforms and countries.
Responsibilities
- Deliver weekly, monthly and adhoc analysis of performance, reviewing campaigns, funnels and platforms across channels, products and countries of operations
- Propose and execute new deep dive analyses to provide optimizations across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets.
- Conduct regular audits of our attribution model to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools.
- Work with our data and tech teams to identify opportunities to refine the current model to better capture sources of traffic and sales.
- Create and maintain new performance reports with cohorted analysis.
- Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues.
- Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact optimization and testing capabilities
Requirements
- 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on optimization and strategy.
- Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and visualization tools (Like Tableau, power BI or similar. Hex would be a plus).
- Experience implementing new reports and dashboards with focus on diagnoses and action plans from data models.
- Strong analytical and problem-solving skills with a very high attention to detail.
Benefits
- Local benefits depending on the country of hire
- Company-funded health insurance for employee and immediate family
- Company-funded employee life and disability insurance
- Paid vacation days, unlimited sick leave
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Phone finance, headphone benefit, home office equipment allowance and wellness perks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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