Category Content Manager responsible for content creation in ROSE Bikes' Drop-Bar segment. Collaborating with marketing and experience teams to shape customer experiences and product narratives.
Responsibilities
Conceptualize and produce product and experience worlds using text, imagery, and motion picture for the Drop Bar segment.
Work closely with Brand Marketing, Brand Experience, and channel owners to develop appropriate content along the customer journey.
Support and advise on the planning and execution of photo and video shoots, coordinating with internal and external stakeholders.
Ensure the recognizability of the experience worlds while adhering to the Style Guide and Experience Based Design Handbook.
Select, process, and deliver final image and video assets for cross-channel use.
Create and adapt product copy for internal and external channels.
Test new bikes and prototypes through test rides and everyday use to generate authentic content.
Requirements
Completed vocational training or degree, e.g., in communications, marketing, or media.
Professional experience in marketing, brand management, or content, ideally within the bicycle industry.
Strong knowledge of the drop-bar sector and a good understanding of the target customer groups’ needs.
Confident writing and visual skills, with a good sense for brand presentation.
Structured and organized working style with attention to detail and deadlines.
Excellent communication skills and enjoyment of collaboration across different stakeholders.
Proactive interest in trends in the road and gravel segments.
Enthusiasm and passion for bicycles.
Benefits
Work on a strong brand with high emotional engagement
Significant creative freedom for content concepts
Open team culture with short decision-making paths
Hybrid working and flexible hours
Benefits such as Hansefit, company bike leasing, and employee discounts
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