Hybrid Local SEO Manager – 12 month contract

at Rentokil Initial

• Job title: Local SEO Manager – 12 month contract
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Crawley, United Kingdom

About the role

• Local SEO Manager supporting local search projects for Rentokil Initial. Driving conversions through Google Business Profile management and local SEO best practices.

Responsibilities

• Responsible for delivering priority Local Search projects across Rentokil Initial and its subsidiary brands globally.
• Responsible for working across the local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage local search volumes to drive conversions and lead flow
• Manage and support the Google Business Profile (GBP) profile landscape across Rentokil Initial and its subsidiaries
• Creation, deduplication, deletion, verification and optimal configuration and setup of GBP profiles for key Rentokil Initial markets.
• This will include liaising with Google Account Managers, Google Support and the local markets around, for example creation or deletion of profiles, bulk location verifications, adding content to profiles including office addresses, phone numbers, service lines and hours of operation.
• Liaise across the Performance Marketing Team to identify local keywords and support the optimisation of Google Post campaigns and content to target these terms.
• Liaise with the local markets to collate all of the necessary information required and manage all communication with the markets in conjunction with the Performance Marketing and Digital Account Management team to ensure that progress is tracked.
• Support with the global roll-out of review generation in platforms like Embed Social/Podium.
• Drive and support markets with their first and third party review generation activities across both organic and paid channels. Roll-out GBP reviews on key transactional and paid landing pages to drive conversions & enquiries

Requirements

• Experience of working with and optimising Google Business Profile
• Good understanding and experience of Local SEO best practices: including defining technical considerations through audits, making on-page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy
• Understanding of search engine algorithms and their impact on the organic performance of websites
• Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalization, schema, etc.)
• Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMRush, deep dive site crawlers such as Screaming Frog and backlink auditors such as OppHive/Ahrefs.
• An ability to work in a collaborative manner with colleagues in the wider Digital Team, different departments in M&I and colleagues globally.
• Preferably some experience of working within enterprise content management systems and some experience around web content creation and entry.
• Keep up to date with current digital marketing trends & technologies
• Experience in MS Office or Google Apps is essential
• Strong understanding and experience in Google's own web monitoring and analytics tools such as Google Search Console, Google AdWords, Google Analytics, Google Data Studio and Google Trends. Use these tools effectively to help develop the Digital Marketing strategy as well as identify possible fluctuations in local web performance and the possible reasons behind these.
• Knowledge and experience in paid search is a plus
• Understanding of the web development cycle and web technologies
• A good understanding or experience using WordPress (or similar), paid landing page platforms, B2B insight services or other marketing technology landscapes and platforms
• Additional European language skills a plus
• Undergraduate degree or qualification in Marketing, IT or similar

Benefits

• Competitive salary and bonus scheme
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking