Technical Business Analyst leveraging data analytics and automation at Web Summit. Analyzing GTM workflows and enhancing data integrity in Salesforce while collaborating across teams.
About the role
- Mid-Level Business Analyst translating marketing and technical needs to optimize business solutions at Rentokil Initial. Collaborating with multiple teams to ensure effective implementation of tech solutions.
Responsibilities
- Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
- Translate high-level goals into **clear user stories, functional requirements, and process maps** that developers can actually build from.
- Own and manage the product backlog, keeping priorities aligned with business value and technical reality.
- Analyse how data flows between platforms like **HubSpot, Salesforce, Adobe Campaign, and Google Cloud Platform**.
- Define data mappings and requirements for API integrations.
- Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.
- Define data standards that improve lead routing, segmentation, and reporting.
- Keep a close eye on system health, performance, and compliance (yes, GDPR matters).
- Define acceptance criteria and lead **User Acceptance Testing (UAT)**.
- Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.
Requirements
- **3–5 years’ experience** as a Business Analyst, ideally with **2+ years in a Marketing or Digital environment**.
- Strong understanding of the **Lead-to-Revenue lifecycle**.
- Hands-on experience (or solid familiarity) with platforms like **HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud**.
- Technical literacy — you don’t need to be a developer, but you understand:
- Basic **SQL** for querying data
- **APIs** and how systems talk to each other
- Experience working in **Agile environments** using tools like Jira and Confluence.
- Exposure to data visualisation tools such as **Tableau, Looker, or Power BI**.
- Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.
Benefits
- Competitive salary and bonus scheme
- Hybrid working
- Rentokil Initial Reward Scheme
- 23 days holiday, plus 8 bank holidays
- Employee Assistance Programme
- Death in service benefit
- Healthcare
- Free parking
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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