Hybrid Marketing Manager

at qards GmbH

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Saarbrucken, Germany

About the role

• Marketing Manager responsible for creating marketing campaigns for credit card services at qards in Saarbrücken or München. Focused on customer retention, B2B communication, and team collaboration.

Responsibilities

• Develop sales-supporting measures and campaigns for Sparkassen credit cards (print, online, digital)
• Develop concepts for customer retention and to increase sales of credit card products
• Create media for B2B communication (e.g., brochures, flyers, presentations) and maintain regular communication to clients via B2B newsletters
• Responsible for B2C regular communications to Sparkassen customers, including two customer magazines
• Maintain and further develop the online advertising-materials shop, including assortment management, pricing, media production, inventory management, and ongoing process optimization
• Provide telephone consulting to Sparkassen on the implementation of marketing campaigns
• Manage agencies and other service providers
• Prepare reports as well as budget planning and budget responsibility

Requirements

• Completed training as a media designer or a degree in business administration with a focus on marketing/communication, or equivalent qualification
• Several years of professional experience in marketing, ideally in the financial sector
• Extensive knowledge of Microsoft PowerPoint and basic knowledge of Adobe Photoshop, Adobe InDesign, and Google Analytics
• Negotiation- and stylistically-confident German language skills (C2), strong writing skills, clear and structured writing style
• Project management experience
• Ability to understand complex topics
• Strong communication skills and a confident presence
• Clean basic police record certificate (no entries) and a signed internal declaration confirming that your financial affairs are in order (e.g., no personal bankruptcy or wage garnishment).

Benefits

• Flexible working hours (flexitime)
• 30+ days of vacation per year
• Option to work up to 50% or 80% remotely from home office (depending on location)
• Extensive development and training opportunities
• Prepaid benefits card (Pluxee or Edenred) with regular tax-free credits
• Health programs
• Canteen with meal subsidy
• Additional benefits such as JobRad (bike leasing), employee discounts, etc.