Sr. Social Media Manager managing global social media strategy for Promethean. Driving engagement and brand awareness through impactful campaigns across various platforms.
Responsibilities
Develop and execute global social media strategy to drive audience growth, engagement, and brand visibility.
Manage follower growth and retention across LinkedIn, Instagram, X, Facebook, and YouTube.
Use analytics tools to track performance, uncover insights, and optimize content and campaigns.
Create and oversee content creation and publishing aligned with marketing goals and audience interests.
Monitor and manage customer interactions to ensure a positive brand experience.
Help develop and execute paid social media campaigns to support brand awareness, audience growth, engagement, and lead generation.
Report on social media performance and provide recommendations.
Lead daily execution of global and regional campaigns across all sectors and market.
Expand reach and engagement through platform-specific strategies and trend adoption.
Ensure brand consistency in tone, visuals, and messaging across all content.
Collaborate with and guide external agencies to ensure high-quality execution when appropriate.
Requirements
5+ years of experience in social media strategy, management, and execution across global markets.
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
Proven success in growing audiences and driving engagement across major platforms (LinkedIn, Instagram, X, Facebook, YouTube).
Experience working in international markets and adapting content for regional relevance.
Strong proficiency in Microsoft Office, Adobe Creative Suite, Canva, and social media management tools (e.g., Sprout Social, Hootsuite, HubSpot).
Solid understanding of SEO, Google Analytics, and performance metrics for digital content.
Highly organized, detail-oriented, and capable of managing multiple projects in a fast-paced environment.
Deep knowledge of digital channels, platform trends, and audience behaviors.
Skilled in identifying target audiences and tailoring campaigns to maximize impact.
Strong grasp of marketing strategy and ability to apply it across diverse outreach efforts.
Self-starter with a proactive mindset, able to work independently and take initiative in a fast-paced environment.
Experience collaborating with cross-functional teams and guiding external agencies (as appropriate) to ensure brand consistency and campaign success.
Ability to travel to Blackburn office and/or events as needed.
Benefits
Private Medical Insurance
Life Assurance
Pension Program
Parental Leave Program
26 days of paid annual leave plus bank holidays
Birthday day off
Multicultural day off
Two Volunteering Days
Well-Being Programs (For example, company-wide health challenges)
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