Field Marketing Executive focused on growing social media for retailers at Snappy Shopper. Engaging with convenience store owners and managing content strategies.
About the role
- Product Marketing Director shaping go-to-market initiatives in healthcare tech. Collaborating across segments to advance strategic priorities and develop marketplace positioning for provider organizations.
Responsibilities
- Reporting to the Senior Director of Product Marketing
- Responsible for shaping and advancing the company’s go-to-market point of view across cross-segment and high-impact initiatives
- Identify and synthesize changing market dynamics, regulatory developments, competitive shifts, and buyer trends
- Partner with executive, business, and product leaders
- Develop enterprise-level positioning frameworks and narratives
- Define the go-to-market strategy and activation framework for complex, cross-portfolio initiatives
- Establish clear guidance on segmentation, targeting, messaging architecture, and launch approach
- Shape regulatory response strategies into market-facing positioning and commercial opportunities
- Influence without authority, driving clarity and focus across diverse teams
- Define success metrics for strategic initiatives and monitor performance
Requirements
- Bachelor’s degree; Advanced degree or equivalent experience preferred
- 10+ years of Product Marketing experience in B2B SaaS solutions
- Strong preference for healthcare technology experience, including Provider, Health System, Population Health, Data, and/or regulatory environments
- Demonstrated experience leading complex, cross-functional strategic initiatives
- Proven ability to define enterprise-level positioning and influence across business lines
- Experience launching cross-portfolio or cross-segment initiatives
- Strong understanding of regulatory and market dynamics in healthcare (e.g., interoperability, data strategy, compliance environments)
- Demonstrated ability to leverage AI and automation tools to enhance strategic analysis, accelerate content development, and improve decision quality while exercising strong judgment and governance awareness
Benefits
- Benefits starting from Day 1!
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition … and more!
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