Senior Data Scientist developing predictive models for marketing strategies at PNC. Collaborating with partners to drive customer acquisition and portfolio performance through machine learning.
Responsibilities
Collaborate with business partners to design, build, and validate predictive models in the credit card and consumer lending marketing domain using advanced statistical modeling and machine learning techniques.
Analyze large datasets to uncover insights, create meaningful features, and ensure data quality and relevance for modeling.
Present analytical findings and actionable insights to senior-level executives in a clear, compelling, and business-focused manner to support strategic decision-making
Track model performance over time, recalibrate as needed, and communicate results and implications to stakeholders.
Maintain thorough documentation of modeling processes, assumptions, and validation results to support compliance and model governance requirements.
Requirements
Substantial experience applying statistical modeling and machine learning techniques within financial services; preferably in the credit card and/or consumer lending marketing domain.
Proficiency in Python, R and SQL.
Knowledge of cloud platforms and big data technologies (Spark, Hadoop).
Excellent communication skills with the ability to explain complex approaches to non-technical stakeholders.
Understanding of marketing analytics, campaign measurement, targeting strategies, and experimental design.
Strong attention to detail.
5+ years of industry-relevant experience.
Roles at this level typically require a university / college degree.
Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Benefits
medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
8 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service
Job title
Senior Data Scientist – Marketing, Customer Analytics
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