Junior Business Data Scientist at Ekimetrics analyzing data for marketing strategy and effectiveness. Collaborating with teams to provide actionable insights and recommendations based on data analysis.
About the role
- Senior Data Scientist analyzing demand for Adobe's products. Collaborating with marketing teams to enhance customer experiences and improve campaign performance.
Responsibilities
- Analyze demand for Adobe's flagship products including Firefly, Photoshop and Premiere Pro
- Partner with product marketing, go-to-market, and other corporate functions to action cross-channel marketing initiatives
- Measure category demand to understand market trends related to our products and identify marketing opportunities
- Build innovative solutions and frameworks to augment the influence of marketing on product growth motions
- Work with paid media, PMM, GTM, brand science, and adobe.com teams to drive performance narratives on a weekly level
Requirements
- Track record of using data and insights to inspire change and implement new initiatives
- Proven proclivity to leverage AI to facilitate analysis and develop strategic insights
- Ability to recognize business opportunities and structure problems into an analytics plan
- Capacity to succinctly articulate insights to a wide range of audiences
- Familiarity with evolving marketing tactics for young audiences (LLM/AIO, mobile/social)
- Knowledge of the cross-channel/platform media landscape and associated measurement/analytics tools
- Academic background in economics, statistics, engineering or other related field where quantitative problem-solving and the scientific method are emphasized
Benefits
- Comprehensive benefits programs
- Professional development opportunities
- Flexible working arrangements
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