Junior Performance Marketing Executive driving e - commerce marketing campaigns for leading brands in Southeast Asia. Manage relationships and optimize digital campaigns across multiple platforms.
About the role
- GTM Marketing Director leading strategic marketing initiatives for the company. Responsible for integrated campaigns, brand positioning, and customer growth across various markets.
Responsibilities
- Develop and own the GTM strategy for new and existing propositions, including audience targeting/segmentation, brand positioning and messaging, high impact creative execution and channel/media strategy.
- Lead the creation, prioritisation and cascade of the GTM rolling 12 month plan/calendar across all business units including new proposition launches, website/App feature releases, service enhancements, market/category expansions and brand orientated campaigns e.g. ESG
- Lead the creation of integrated marketing campaigns across paid, owned and earned media channels, working with internal channel teams and expert agencies, to engage target audience
- Develop the creative briefs, including audience definition, needs, behaviours and relatable key messaging to drive desired call to action
- Lead the briefing requirements of customer and/or market analysis to identify customer needs, behaviour and growth opportunities.
- Define clear launch plans, critical path and timeline
- Lead the approval of all campaigns in line with industry standards and regulations
- Work closely with product teams to ensure alignment between product development and marketing efforts.
- Define success criteria for launches and measurement framework to track impact.
- Ensure that the company's brand is consistently represented in all go-to-market activities.
- Help define and refine the brand’s market positioning to drive competitive differentiation and increased market share.
- Lead the development and execution of integrated marketing campaigns across multiple channels (e.g., ATL, digital, social media, events, sponsorship, PR, content marketing, email).
- Define clear brand/BU positioning, messaging, and value propositions that resonate with target audiences
- Ensure campaigns are data-driven, aligned with business goals, and designed to generate leads, drive conversions, and drive brand loyalty.
- Optimise campaign strategies based on performance analytics and market feedback to continually improve results.
- Collaborate with marketing, ecommerce, commercial and product management teams to ensure all GTM plans are aligned on scope definition, timing, consistent messaging and business case potential
- Cascade weekly updates on all GTM activities across the group, including SLT/ELT
- Facilitate prioritisation discussions across team to ensure growth driving campaigns are prioritised and we have alignment across all teams.
- Define and track key growth metrics such as new customer acquisition and customer retention, customer acquisition cost (CPA), customer lifetime value (LTV) and active base movement.
- Regularly review and report on marketing campaign performance to key stakeholders, providing insights and recommendations for optimisation.
- Continuously monitor competitive landscape and market dynamics to identify new opportunities for growth.
- Lead, inspire, and manage a high-performing GTM marketing team, fostering a collaborative and results-oriented environment. Team of 11
- Mentor and develop team members, providing opportunities for growth and skill development.
- Ensure the team stays up-to-date with industry best practices, tools, and technologies.
Requirements
- 12+ years in marketing roles, with at least 6 years in a senior GTM or marketing director positions
- Proven track record of building and executing GTM framework to support business customer growth and revenue impact.
- Experience in health, technology or retail
- Strong strategic thinking and analytical skills.
- Expertise in growth marketing, demand generation, and channel/media selection
- Creative eye for campaign content and messaging to drive desired call-to-action
- Excellent communication and stakeholder management abilities.
Benefits
- We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.
- Financial security & rewards
- Competitive contributory pension
- Occupational sick pay
- Long-service awards and refer-a-friend bonuses
- Professional registration fees covered (GPhC, NMC, CIPD and more)
- Cycle to Work and Green Car schemes (subject to eligibility)
- Family-friendly
- Enhanced maternity and paternity pay
- Flexible hybrid working to help balance work and home life
- Health & wellbeing
- Private healthcare insurance at discounted rates (Aviva)
- Employee Assistance Programme and in-house mental health support
- Access to discounted gym memberships via Blue Light Card and benefits schemes
- Regular health and wellbeing initiatives
- Career growth
- Strong commitment to CPD, training and professional development
- Time off & flexibility
- 25 days’ annual leave, increasing with service
- Buy and sell holiday scheme
- Everyday perks & exclusive discounts
- Blue Light Card and employee discount platform
- Exclusive discounts at The Springs, Leeds
- 25% off health & beauty purchases
- 25% off Pharmacy2U Private Online Doctor services
- Culture & community
- Regular social events throughout the year
Job title
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