Influencer Marketing Manager driving influencer campaigns, focusing on YouTube. Join Nord Security to collaborate with content creators in a data - driven environment.
About the role
- Senior Manager for Influencer & Content Marketing leading strategies for oncology brands at Pfizer. Driving influencer campaigns and collaboration across marketing functions for business growth.
Responsibilities
- Set the objectives for and manages Influencer and Content Marketing across oncology brands
- Manage and lead the workflow of influencer campaigns – content creation, channel distribution, channel strategy and measurement of impact
- Point of contact for Influencer campaigns for the Oncology business unit with potential to span across other parts of the portfolio
- Subject matter expertise in Influencer and Content Marketing
- Guide a new model within Pfizer and build a new capability within this team
- Educate and transform Influencer and Content Marketing across the organization
- Translate external influencer trend forecasting insights into bold influencer campaigns
- Identify gaps and opportunities for campaigns using social listening insights
- Partner with Director of Influencer Marketing to build new capabilities and tools for Oncology business
- Lead cross function collaboration for optimization of influencer campaigns
- Ensure compliance with all pharmaceutical regulations and guidelines
- Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results
Requirements
- Bachelor's degree with at least 6+ years of relevant experience in-house or in an agency setting
- Expertise in influencer marketing & content, and listening tools and analytics
- Successful track record designing and implementing high-integrated campaigns from setting objectives through measuring results
- Project management skills coordinating multifaceted campaigns and initiatives
- Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
- Strong written & verbal communication skills
- Mastery in staying compliant with legal and regulatory guidelines in the pharmaceutical space
- Experience guiding organizations through transformations and periods of change
- Strong relationship building skills and ability to navigate matrixed organizations
Benefits
- 401(k) plan with Pfizer Matching Contributions
- Additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental leave
- Paid medical leave
- Health benefits including medical, prescription drug, dental, and vision coverage
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