Social Media Manager at Razer managing content across various digital platforms for gaming. Overseeing TikTok Shop and engaging with community influencers while aligning with HQ strategies.
About the role
- Social Media Coordinator at Pave America developing content calendars and creating engaging posts. Collaborating within the marketing team to enhance brand awareness and generate leads through social content.
Responsibilities
- Develop and execute social media strategies that align with business objectives.
- Manage and update content calendars to ensure consistent posting across all social media platforms.
- Monitor trends and adjust strategies to increase engagement and reach.
- Manage relationships with vendors (photographers, videographers, etc.) and outside agencies to ensure quality content is being generated.
- Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms.
- Design and edit social media graphics, short videos, and other visual content to support brand messaging.
- Write compelling captions, hashtags, and calls to action to encourage interaction.
- Monitor and respond to comments, messages, and reviews in a timely and professional manner.
- Engage with followers, industry leaders, and partners to foster relationships and brand loyalty.
- Identify opportunities for user-generated content and brand advocacy.
- Manage online reviews, encouraging satisfied customers to leave positive feedback on Google, Facebook, and other platforms.
- Develop and execute strategies to generate more reviews, improving online reputation and credibility.
- Track key social media metrics, analyze data, and provide insights to optimize content performance.
- Prepare regular reports on engagement, follower growth, and campaign success.
- Work closely with regional marketing managers and sales teams to create social media campaigns that support lead generation efforts.
- Align social media messaging with overall marketing initiatives and promotional campaigns.
- Coordinate with the creative team to develop high-quality visuals and multimedia content.
- Stay up to date on social media trends, platform updates, and industry best practices.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 1-3 years of experience in social media management or digital marketing.
- Strong understanding of social media platforms, trends, and best practices.
- Proficiency in social media scheduling tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite).
- Excellent writing, editing, and communication skills.
- Ability to analyze performance metrics and adjust strategies accordingly.
- Strong attention to detail, creativity, and ability to multitask.
- Experience in the construction, paving, or B2B industry is a plus.
Benefits
- Health insurance
- Paid time off
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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