AI-oriented Product Designer optimizing user experience and engagement for high-traffic SEO-driven websites. Collaborating with cross-functional teams to design scalable UX systems and AI-driven workflows.
Responsibilities
Partner closely with Product Managers to design UX solutions that directly support engagement, CRO, and SEO goals.
Design and iterate on UI components, patterns, and layouts for: Top lists & comparison tables, Content modules & in-article elements, CTAs, navigation elements, and templates
Ensure designs are usable, accessible, and consistent across platforms and brands.
Translate product and CRO hypotheses into clear, testable design solutions.
Support CRO and experimentation initiatives by designing A/B test variants, Layout and CTA alternatives, Engagement-focused UX improvements.
Work with Product, SEO, and BI teams to interpret user behavior data and inform design decisions.
Iterate designs based on experiment results and performance insights.
Use AI tools (e.g. Figma AI, Figma Make, Midjourney, DALL·E, Runway, internal tools) to: Rapidly prototype UI and layout concepts, Generate visual assets and illustrations, Scale design output without sacrificing quality.
Own and evolve AI-assisted design workflows, including prompt libraries, templates, and repeatable generation processes.
Actively explore new AI tools and techniques to improve speed, consistency, and scalability of design work.
Own the graphics and visual output for the products and sites you support. Design and manage: Illustrations, icons, feature visuals, and UI graphics, Generated images used in content and product modules.
Build and maintain automated or semi-automated workflows for handling graphics requests from publishing and content teams.
Ensure all visuals align with brand guidelines, SEO requirements, and performance constraints (e.g. CWV, file sizes).
Design with a Gutenberg-first mindset, ensuring components work as: Reusable blocks, Patterns, Layout templates
Collaborate with Product and Engineering to ensure designs are: Technically feasible, Scalable across multiple sites, Easy for editorial teams to use.
Contribute to documentation and usage guidelines for design patterns and components.
Requirements
Proven experience (2–4+ years) as a UX/UI Designer working on product-led websites or platforms, ideally in SEO-competitive verticals (iGaming, Finance, Crypto, Media, Marketplaces)
Strong portfolio demonstrating: UX problem solving, Conversion-focused design, Scalable UI systems and patterns
Experience designing for real production constraints, not just conceptual work.
Hands-on experience using AI tools for design and asset generation.
Comfortable designing and iterating quickly using AI-assisted workflows.
Strong working knowledge of: Figma (components, variants, auto-layout), Design systems and pattern libraries
Experience designing for WordPress / Gutenberg or similar block-based CMS environments is a strong plus.
Basic understanding of front-end constraints (HTML, CSS, responsive behavior).
Understanding of CRO principles and how design impacts: Engagement, Conversion, SEO signals
Ability to design for experimentation and iterate based on performance data.
Product-minded and outcome-focused.
Highly collaborative and comfortable working cross-functionally.
Organized and able to manage multiple design streams across different products.
Proactive, curious, and motivated to improve systems—not just individual screens.
Benefits
Competitive salary
Opportunity to work with a talented and passionate team in a fast-paced, dynamic environment
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