Lead Generation Specialist responsible for prospecting and generating sales leads for Illumina in Asia Pacific region. Collaborating with teams to qualify leads and drive revenue growth.
About the role
- Manager of Lead Generation overseeing B2B lead generation campaigns at The Nitrous Effect. Collaborating with teams to ensure a robust pipeline of qualified business leads.
Responsibilities
- Develop, execute, and refine comprehensive B2B lead generation campaigns encompassing both inbound demand generation (e.g., content marketing, digital advertising) and strategic outbound outreach (e.g., targeted account-based marketing, email strategies, networking, and industry events).
- Oversee the integrity, hygiene, and segmentation of the entire lead database within the CRM and marketing automation tools.
- Ensure data accuracy to maximize campaign effectiveness and report reliability.
- Qualify leads through detailed needs analysis, ensuring alignment with sales objectives and agency offerings.
- Design and maintain efficient lead nurturing processes that present creative solutions tailored to complex business needs.
- Identify and research decision-makers and key contacts at potential client companies, ensuring data is accurately reflected in the database.
- Collaborate closely with sales, creative, and account teams to align lead generation efforts with overall business growth strategies.
- Manage and leverage CRM and marketing automation tools to organize, track, analyze, and optimize B2B lead data for continuous process and campaign improvement.
- Stay current with B2B industry trends and agency service innovations to anticipate market shifts and client needs.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
- 3-5 years of demonstrated success in B2B lead generation or sales roles within a creative agency or similar environment.
- Proven expertise in managing both inbound and outbound lead generation programs.
- Deep experience with CRM, lead generation, and marketing automation platforms, specifically managing the lead database and data quality.
- Strong understanding of B2B marketing, outreach, and relationship development tactics.
- Analytical skills to interpret market data and optimize campaigns.
- Excellent verbal and written communication abilities for business outreach and relationship building.
- Ability to manage deadlines and multiple projects in a dynamic, fast-paced setting.
- Ability to comprehend the various positioning, brand promises and voices of multiple agencies and seamlessly alternate between them as required.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Strategic Marketing Manager driving email campaigns for lead generation in the construction sector. Oversee campaign strategies and optimize performance in a B2B/SaaS environment.
Analyst generating commercial opportunities for financial clients through active prospecting and strategic lead qualification. Collaborating between marketing and sales teams for business growth.
Director of Lead Generation & CRM Integration at Elevance Health. Responsible for designing and implementing lead generation programs to drive pipeline growth.
Assistant Chargé de Prospection foncière ENR en Alternance pour aider à la sécurisation foncière des projets éoliens en France. Collaborer avec différents départements internes pour soutenir le développement durable.
Marketing, Data & Lead Generation Specialist expanding market intelligence for IJGlobal. Focused on data research, lead generation, and digital marketing execution.
PC
Pipeline Acceleration Manager optimizing lead nurturing and revenue pipeline for Powtoon, a Unified AI Video Platform transforming communication through video.
Lead Generator Project Engineer providing technical project management and coordination for Generator projects at GE Gas Power. Collaborating with customers and ensuring compliance with contract requirements in Queretaro.
Lead Generation Specialist building sales pipeline for AI solutions in the DACH region. Focus on campaigns through events, webinars, and social selling.
Assistant commercial developing client portfolio for A.C.E.H specialized in home renovation and equipment. Involves prospecting and maintaining customer relationships in Bordeaux.