Engenheiro de Martech na NIO, focado em Customer Data Platforms e integração de dados. Colaboração em um ambiente dinâmico para resolver problemas complexos de dados.
Responsibilities
Architect and lead the design or implementation of the CDP (Customer Data Platform) strategy, centralizing data from multiple sources.
Develop and maintain complex Identity Resolution logic (Identity Graph) to unify anonymous and identified user profiles.
Manage marketing data pipelines in the GCP environment (BigQuery, Dataflow), ensuring data cleansing and availability.
Ensure technical governance of GTM (Google Tag Manager) and GA4, implementing robust data layers and monitoring tracking quality.
Build integrations for data activation (Reverse ETL) to media platforms (Google Ads, Meta) and CRM systems.
Requirements
Proven experience building, architecting, or technically managing CDPs (either via commercial tools or a composable architecture in a Data Warehouse).
Advanced proficiency with the GCP stack (Google Cloud Platform), with mandatory emphasis on BigQuery and advanced SQL.
Deep knowledge of Identity Resolution (deterministic and probabilistic methods, ID unification).
Technical expertise in GA4 (raw data export) and GTM (server-side, implementing complex tags and JavaScript for customization).
Experience with programming languages for data manipulation (Python or SQL).
Strong analytical skills to diagnose data discrepancies across platforms.
Bachelor’s degree in Computer Science, Engineering, Statistics, or a related field.
Experience with Reverse ETL tools (e.g., Hightouch, Census) is a strong plus.
Knowledge of Data Clean Rooms and privacy architecture is a plus.
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