Associate Manager overseeing market planning and development for outdoor products at Newell Brands. Driving sales strategies and supporting cross-functional team collaboration within a $60M business segment.
Responsibilities
Helps execute the Segment’s 3-year Strategy and Annual Brand Plans.
Helps develop Category Playbooks and tactics (DSMP expectations).
Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
Helps identify new business opportunities and aligns resources to capture incremental opportunities.
Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives.
Constantly monitors competitive activity, is an Industry expert for the Newell’s Outdoor & Recreation.
Helps ensure Segment business plan execution and delivery.
Helps with the execution of Segment plans.
Understands Pan Newell Risks, opportunities and Sales Capability development.
Helps with the execution of Segment DSMP objectives: Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments.
Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.
Works with leaders to Partner with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share.
Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.
Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
Helps prepare for the Monthly Business Review with Newell Corporate Leadership team where needed.
Requirements
Bachelor’s degree in marketing, business, or related field.
2+ years in market planning, brand management, or related roles.
Canadian retail customer knowledge is a plus.
Understanding of syndicated POS and Panel data.
Demonstrated ability to partner with multiple teams in a matrixed organization is a plus.
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