Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Market Research Specialist analyzing digital and social media channels for Nestlé. Generating actionable insights to support market strategies and Brand objectives through data analysis and research.
Responsibilities
- Monitoring of digital and social media channels, collecting, structuring, analyzing data, generating insights and giving actionable recommendations that contribute to the digital strategy of the Market, Brands and relevant functions.
- Omnichannel analysis to deliver data-driven conclusions in reports/ dashboards/ presentations to address business questions, including but not limited to owned digital and social channels measurement, analysis of marketing campaign performance, analysis and insight on brand ecosystem and crisis listening.
- Gather business requirements and feedback, analyze them, and transform into actionable recommendation to ensure accurate and timely delivery of reports and ad-hoc requests.
- Perform independently ad-hoc analysis/ research as required by business to deliver clear, concise and actionable insights and findings to relevant stakeholders. Present findings to internal and external stakeholders.
- Social listening to identify potential reputational risks and giving timely report to help Market/Brands to help prevent issue escalation, provide support in issue management
- Maintain PowerBI reports by extracting, collecting, and consolidating the data to save it on repository location like SharePoint. Refresh the report on a periodic basis as aligned with Market. Contact POC if there is any issues and challenges on the reports.
- Keep track of trending conversations in our community and across our competitors to provide actionable insights to Partners that will improve messaging and content creation.
- Set alignment calls with Market Partners, Brand Teams and eBusiness Lead to present the report, insights, and recommendations.
- Work closely with Brand teams/Businesses/Functions on the day-to-day execution of analytics projects and initiatives to support them in meeting their performance objectives.
- Attend and facilitate alignment calls with Market Partners to monitor action items and ensure that all needed support are being addressed.
- Ensure all relevant data is processed, labelled/tagged, and structured accurately in corresponding digital and media analytics tool.
Requirements
- Bachelor’s degree in Communications and other related courses
- 6-12 months of experience working in Digital and Social Media Listening
- Strong knowledge of how Social Media platforms work (Twitter, Facebook, LinkedIn, Instagram, YouTube, TikTok)
- Knowledge in different digital metrics across social media platforms
- Specific hands-on experience with social media listening tools (Social Studio, Socialbakers, Sprinklr, TalkWalker, Google Analytics or similar)
- Ability to work with large volumes of data and find the story in the metrics, create and communicate findings by analyzing data from variety of sources, both quantitative and qualitative.
- Proficient user of MS Word, PowerPoint and Excel
- Data visualization experience with Power BI or similar tools is a plus
- Strong data analysis and problem-solving skills.
- Background working with analytical tasks
- Proficiency in English language for both written and oral.
- Working with high-volume, multi-platform, complex tasks
- Exposure to working in a corporate and multi-cultural setting.
Benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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