Senior Copywriter at Target developing innovative advertising campaigns across all media channels. Collaborating with creative teams and producing impactful copy that aligns with brand strategy.
About the role
- Website Copywriter responsible for crafting compelling, conversion-focused web content. Collaborating with teams and clients to ensure alignment with brand goals in various projects.
Responsibilities
- Collaborate with clients and internal teams to understand project goals, target audience, and brand voice. Ensuring every piece of copy aligns with the project’s vision and strategy.
- Develop content outlines in Figma, establishing a clear narrative and structure for each web page to guide the design process.
- Write clear, engaging, and SEO-optimized website copy for a variety of industries, ensuring content aligns with the overall website strategy.
- Work closely with UX/UI designers to ensure content is effectively integrated into the design, enhancing both functionality and aesthetics.
- Conduct research and interviews to gain a deep understanding of each client’s brand, target audience, and product/service offering, gathering the insights needed to create accurate, engaging, and persuasive copy.
- Revise, edit, and proofread copy based on feedback from clients and internal team members.
- Stay up-to-date with industry trends, best practices, and emerging tools and technologies in digital content creation.
Requirements
- Proven experience as a Website Copywriter, with a portfolio showcasing a range of website projects (Home, About, Product/Service, and Landing Pages).
- Demonstrated ability to write for digital audiences, with experience working directly with clients or customers to understand objectives and deliver impactful messaging.
- Experience developing brand messaging and contributing to overall brand strategy.
- Strong understanding of content-first design and UX principles, with the ability to create copy that enhances usability, engagement, and overall user experience.
- Confidence adapting to a variety of brand voices across diverse industries.
- Knowledge of SEO best practices, including keyword integration and optimization.
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail, grammar, and style.
- Excellent collaboration skills, particularly when partnering with designers and cross-functional teams.
- Strong time management, organisation, and communication skills, with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Nice-to-Haves
- Knowledge of GEO/AEO best practices, including keyword integration and optimization techniques for digital platforms.
- SaaS, AI, and healthcare copywriting experience.
- Ability to develop content outlines in Figma, establishing a clear narrative and structure for each web page to guide the design process.
- Familiarity working in Slack and Google Workspace, collaborating frequently with internal team members and clients.
- Advertising or SEO writing experience.
- Passion for Webflow
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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