Senior Vice President in product management for ETF Services at BNY, driving product strategy and execution in financial services. Overseeing complex projects and mentoring product teams.
About the role
- Senior Product Manager driving growth for Mudflap, enhancing app and card products in the trucking industry. Collaborating with cross-functional teams to accelerate onboarding and monetization strategies.
Responsibilities
- Own key growth surfaces across Mudflap’s app and card products, focusing on onboarding, activation, engagement, and monetization.
- Identify and prioritize growth opportunities through funnel analysis, customer research, and product intuition.
- Lead rapid experimentation cycles (A/B tests, feature iterations, onboarding improvements) with clear hypotheses and measurable success metrics.
- Develop and execute a roadmap of growth initiatives, balancing new bets with improvements to existing customer journeys.
- Partner closely with Engineering and Design to deliver intuitive, high-trust product experiences.
- Collaborate cross-functionally with Data, Marketing, Operations, and Customer Support to deliver cohesive end-to-end growth initiatives.
- Engage directly with truckers and fleet operators to understand workflows, constraints, and motivations that influence product adoption.
- Define, track, and communicate key growth metrics, using data and experimentation results to guide product decisions.
- Leverage AI tools and technologies to accelerate product discovery, experimentation, and development, and identify opportunities to incorporate AI into Mudflap’s product experience.
Requirements
- 5+ years of product management experience with meaningful ownership of customer-facing products (mobile or web).
- Demonstrated success driving product-led growth through experimentation, iteration, and measurable improvements in key metrics.
- Strong understanding of onboarding flows, activation mechanics, and engagement loops.
- Comfortable working with data, including funnel analysis, cohort retention, and experimentation results.
- Experience partnering closely with engineering, design, data, and marketing to ship high-quality product experiences.
- Excellent prioritization, communication, and execution skills in fast-moving environments.
- Track record of translating customer insights and data into impactful product improvements.
- Hands-on experience using AI tools to accelerate product development, analysis, or experimentation, and curiosity about applying AI to create better product experiences.
- Bonus: experience building for SMBs, marketplaces, fintech, logistics, or independent operators.
Benefits
- Competitive salary and equity in a high-growth startup
- Multiple health benefit options
- Responsible Time Off
- 401(k) matching
- Commuter benefits to ease your travel
- Lunches and snacks to keep you fueled
- Annual Company offsite event (Mudfest!)
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