Brand Designer at M&T Bank transforming financial services into visual stories for branding consistency. Collaborating with creative team and managing brand standards across various channels.
Responsibilities
Work with the Brand Design Lead and creative team to manage the oversight, coordination, execution, and optimization of our brand standards
Evangelize the brand standards, including how we educate colleagues and external partners to understand the brand
Work with partners in marketing to ensure campaigns are consistent with all brand standards
Present and influence with a convincing style to increase buy-in and open the door for new opportunities
Participate in creative project kickoffs with various stakeholders
Contribute to creative concept development, informing and executing concepts and presentation of ideas
Adhere to and practice the adoption of the brand recommendations for creative design
Collaborate and communicate with key stakeholders to ensure alignment to creative briefs and timelines
Leverage technical and aesthetic expertise in developing and designing visual assets
Participate in collaborative brainstorming sessions
Stay current with production standards, marketing channels and emerging formats
Share expertise on emerging design trends and best practices
Requirements
Bachelor's Degree in graphic design, graphic communications, or related field
3 years of marketing and/or design experience (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
Minimum of 2 years of experience in consistently scaling brand elements and identity systems
Proven expertise in your craft with a strong portfolio showcasing a diverse range of design work
Deep knowledge of all channels (e.g.: web, email, social, broadcast, video, print, outdoor, environmental, experiential, etc.)
Comfortable working with a wide range of stakeholders and personalities
Excellent written and verbal communication skills
Understanding of data visualization
Expert-level proficiency in the Adobe Creative Suite (InDesign, Illustrator, Photoshop), Adobe Express and Figma/Sketch
Proficient with Microsoft Office (Outlook, Word, PowerPoint, Excel)
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