Business Intelligence Analyst supporting decision - making through quantitative and qualitative analysis. Collaborating with teams to provide insights via dashboards and reports.
About the role
- Senior BI Analyst orchestrating strategic data reading for global clients at MRM Brasil. Integrating data processes to maximize CRM efficiency and impact.
Responsibilities
- Responsible for orchestrating the strategic interpretation of data and CRM for global clients, ensuring an integrated view of campaigns, the customer base, and behavior across the customer journey.
- Works on structuring and modeling data sets, building dashboards, and conducting continuous performance analyses, ensuring consistency, scalability and clarity for decision-making and guiding CRM activations based on data.
- With analytical autonomy, drives CRM activations using historical and current data, identifying opportunities, prioritizing performance levers and directing action plans.
- Collaborates closely with Planning and Business teams, connecting data, processes and CRM rules to maximize efficiency and impact for high-volume brands.
Requirements
- Advanced SQL, BigQuery, Power BI and/or Looker
- Previous experience with CRM analysis, performance and segmentation — preferred
- Analytical mindset, critical thinking and decision-oriented approach
- Clear communication and a consultative posture
- Degree in STEM, Business Administration and/or related fields
- Minimum 2 years of experience in the area
Benefits
- Meal/Food allowance (VA/VR): fixed amount of R$1,012.00 per month, no payroll deduction
- Health insurance (100% covered by the company)
- Life insurance up to 12 months' salary
- Birthday day off
- Learning and development platform for academic and professional growth, plus external development partnerships
- SESC partnership
- Totalpass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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