Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
About the role
- Chief Growth Officer architecting and leading enterprise growth at Morning Consult. Focused on demand creation and market shaping with an AI-driven approach.
Responsibilities
- Own Enterprise Growth Strategy
- Define and execute Morning Consult’s enterprise growth strategy across brand authority, demand generation, and pipeline creation.
- Align growth priorities with enterprise, financial services, and professional services sales motions, supporting the CRO and sales leadership with predictable, high-quality demand.
- Establish clear growth KPIs across awareness, engagement, pipeline contribution, and revenue influence.
- Lead AI-Powered Demand & Pipeline Creation
- Oversee a modern, AI-driven demand engine spanning content, campaigns, account-based marketing, events, and always-on digital programs.
- Build and scale AI-SDR and AI-assisted prospecting systems that augment human SDRs and accelerate enterprise pipeline creation.
- Use AI to personalize messaging, prioritize accounts, optimize outreach timing, and improve conversion across the funnel.
- Own Content Marketing & Communications
- Lead Morning Consult’s content and communications strategy as a core growth lever—not a brand-only function.
- Ensure Morning Consult’s proprietary data and insights are translated into compelling, executive-ready narratives for enterprise, financial services, and professional services audiences.
- Oversee thought leadership, earned media, executive visibility, and narrative positioning that reinforce Morning Consult’s authority and differentiation.
- Lead Product and Customer Marketing
- Own product and customer marketing across Morning Consult’s enterprise, financial services, and professional services offerings.
- Define positioning, messaging, and value propositions that clearly articulate Morning Consult’s differentiated data, AI, and insight capabilities.
- Partner with Product and Sales to translate complex methodologies into simple, outcome-oriented stories that resonate with senior decision-makers.
- Enable sales with AI-powered content, insights, and messaging that improve deal velocity and win rates.
- Build an AI-Native Growth Organization
- Lead and develop teams across Content Marketing, Communications, Demand Generation, Product Marketing, and AI-SDR Operations.
- Establish a culture of experimentation, rapid iteration, and data-driven decision-making.
- Partner closely with Product, Revenue Operations, and Sales to embed AI into growth workflows, tooling, and measurement.
- Be a Strategic Partner to Sales & Leadership
- Act as the primary growth partner to Sales—ensuring pipeline quality, market readiness, and message consistency.
- Collaborate with executive leadership on market expansion, category definition, and strategic initiatives.
- Represent Morning Consult externally with customers, partners, and at industry forums as a leader in AI-powered enterprise growth.
Requirements
- 5+ years of experience leading enterprise growth, demand generation, or marketing organizations in B2B, data, SaaS, or intelligence-driven companies.
- Proven track record of building marketing-driven pipeline at enterprise scale, in close partnership with sales.
- Experience overseeing content, communications, product marketing, and demand generation as integrated growth functions.
- Experience supporting complex, consultative sales cycles with senior enterprise, financial services, and professional services buyers.
- Hands-on experience applying AI to demand generation, account-based marketing, personalization, and pipeline acceleration.
- Familiarity with AI-assisted SDR models and modern revenue tech stacks.
- Strong intuition for where AI meaningfully improves signal, efficiency, and buyer relevance—and where it does not.
- Strategic, systems-oriented thinker with strong execution discipline.
- Exceptional storyteller who can translate data, research, and technology into compelling enterprise narratives.
- Credible partner to sales leaders and executives, with a bias toward outcomes over activity.
Benefits
- Additional variable compensation and an equity grant
- Catered lunch on Tuesdays, Wednesdays, and Thursdays
- Close proximity to restaurants and shopping
- Reasonable accommodations for qualified individuals
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