Hybrid SEO, AEO Manager

at Moonpig

• Job title: SEO, AEO Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• SEO & AEO Manager at Moonpig Group enhancing organic growth and brand visibility through strategic initiatives. Driving performance during key trading moments and collaborating with cross-functional teams.

Responsibilities

• Set and evolve Moonpig’s SEO + AEO strategy across markets, aligned to commercial priorities and customer needs
• Build and run an annual SEO + AEO trading calendar to ensure peak readiness for Valentine’s Day, Mother’s Day, Father’s Day and Christmas (planning, build, QA, launch, monitoring and post-peak review)
• Partner with Product, Design & Tech to diagnose, scope and deliver technical SEO improvements (crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data), embedding “SEO-by-design” into product development
• Create strong commercial prioritisation cases for technical SEO/AEO initiatives, clearly framing impact, trade-offs, risks and opportunity cost
• Lead the organic content programme via our Digital PR agency, setting direction, briefing standards, QA processes and optimisation cycles aligned to category goals and peaks
• Advance Moonpig’s AEO maturity by defining what success looks like, running structured discovery and converting insights into a measurable roadmap
• Establish monitoring and governance to identify success signals and mitigate risks, including visibility volatility, brand misrepresentation and competitive movement
• Produce clear, stakeholder-ready reporting that explains performance, commercial impact, next steps and required decisions
• Ensure the right SEO & AEO tooling is in place to identify high-impact opportunities and monitor competitor visibility, translating insight into action
• Act as a trusted partner to country leads, aligning global best practice with local nuance
• Simplify complex SEO and AEO concepts into clear, compelling guidance that brings stakeholders on the journey — especially during peak planning and delivery

Requirements

• Proven experience owning and delivering SEO growth in a complex retail or eCommerce environment, including high-stakes seasonal peaks
• Strong technical SEO expertise and experience partnering with Product and Engineering teams to influence delivery
• A track record of building compelling commercial cases to secure roadmap prioritisation
• Experience managing external partners or agencies with clear briefing, QA and performance management
• Working knowledge of AEO / answer-led / AI-influenced discovery, with the ability to define success metrics and manage risk in a fast-moving space
• Confident using analytics and search toolsets to diagnose performance, measure impact and shape recommendations
• An excellent communicator who can translate complexity into clarity
• Collaborative, pragmatic and comfortable working cross-functionally across markets

Benefits

• Competitive Pay & Bonuses: Plus, generous pension plans & staff discounts.
• Wellbeing First: Private healthcare (UK), mental health support & dog-friendly offices (London & NL).
• Flexible Working & Time Off: Generous holidays, hybrid working (1-3 days in office, depending on role/team) & up to 20 days of international working.
• Career Growth: Learning allowances, coaching & development programs.