Senior Director, Strategy at Avalere Health leading Access Marketing clients and supporting strategy team growth. Focus on strategic partnerships and developing thought leadership in healthcare marketing.
About the role
- Senior Brand Manager responsible for brand presence and strategy at moomoo Financial Canada. Leading campaigns and brand initiatives in a fast-paced fintech environment.
Responsibilities
- Help evolve and maintain moomoo’s brand strategy, positioning, and messaging architecture for Canada.
- Drive clarity around our core ‘reasons to believe’ and ensure consistency across channels.
- Translate audience, category, and competitive insights into clear strategy, briefs, and creative direction.
- Lead the development and execution of national brand campaigns, launch moments, and evergreen initiatives.
- Partner closely with creative teams (internal + external) to ensure concepts are breakthrough, on-strategy, and culturally relevant.
- Build tight, actionable creative briefs that elevate quality and inspire strong creative output.
- Shape the brand experience within the Yorkville Store from content and storytelling to programming and community building.
- Partner with cross-functional teams to turn the store into a hub for acquisition, education, creator partnerships, and fintech culture.
- Oversee brand-aligned content themes, scripts, narratives, and social storytelling.
- Work with influencer and partnerships teams to ensure creators amplify brand strategy authentically and consistently.
- Support the development of product education content, creator collabs, UGC, and community moments.
- Collaborate with product, PR, comms, social, performance media, and global teams to ensure consistent brand expression everywhere.
- Provide strategic and executional leadership on brand integrations across paid, owned, earned, experiential, and product channels.
- Maintain brand standards across visual identity, tone of voice, messaging, and creative assets.
- Conduct ongoing competitive audits, landscape reviews, and benchmarking across fintech and cross-border brokerage categories.
- Manage timelines, budgets, resourcing, approvals, reporting, and stakeholder communication.
- Partner with agencies, vendors, and production teams to bring campaigns and content to life efficiently and on time.
- Establish clear KPIs for brand, content, campaign effectiveness, and store activation performance.
- Partner with analytics, performance media, and product teams to translate data into actionable insights that guide creative, messaging, and channel optimization.
- Monitor and report on brand health metrics, CAC efficiency drivers, audience behavior, funnel performance, and cultural signals.
- Lead A/B testing across messaging, brand assets, content formats, and creator collaborations to continually raise performance.
- Use quantitative and qualitative insights to refine brand strategy and ensure every initiative has measurable impact.
- Evaluate campaign outcomes and distill learnings into future recommendations for leadership and cross-functional teams.
Requirements
- 4–7 years of experience in brand marketing, integrated marketing, or brand management, ideally in fintech, financial services, technology, or a fast-paced consumer brand.
- Bachelor’s degree in commerce, marketing, advertising, communications, or related field
- Experience developing multi-channel campaigns (OOH, social, video, influencers, experiential, PR, retail).
- Strong exposure to performance-informed creative or data-driven marketing environments.
- Experience partnering with analytics/performance teams to improve efficiency across channels.
- Experience working with or within agencies (brand, creative, integrated, experiential).
- Experience with store/retail brand activation or cultural/experiential marketing.
- Demonstrated contributions to organizational culture
Benefits
- Competitive salary, comprehensive benefits, and performance-based incentives
- Opportunities for professional growth in a fast-growing fintech company
- Beautiful office space in mid-town Toronto with stunning city views
- Work in a company that's a global leader in online brokerage and wealth management
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Brand Marketing Lead for launch and growth of Brepocitinib, a TYK2/JAK1 inhibitor, across international markets. Collaborating with cross - functional partners and leading brand strategy and marketing excellence.
Marketing Intern at HPE gaining experience in brand management and market analysis. Supporting brand initiatives and conducting competitive research.
Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
Food Safety Specialist ensuring food quality and safety standards for hospitality and grocery clients. Responsibilities include client coaching and regulatory compliance with travel requirements.
Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.
Senior Director of Brand Strategy responsible for shaping brand strategy and marketing calendar at Pizza Hut U.S. Leading menu innovation and driving business strategies for profitability.
Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
Brand Manager overseeing fulfillment partners while leveraging Pattern’s logistics solutions. Managing operations and optimizing workflows in a rapidly growing ecommerce environment.
Associate Brand Manager driving brand strategy and innovations at 1440 Foods. Collaborating to enhance brand marketing and consumer engagement in a fast - paced environment.