Lead Commercial Analyst responsible for analytics in a global travel tech company. Driving data - informed decisions across partners and markets with a focus on growth and profitability.
About the role
- Digital Analyst responsible for analyzing digital performance and visibility for Michelin sites. Engaging in data structuring and creating GEO indicators while collaborating across teams.
Responsibilities
- Contribute to the analysis of digital performance for Michelin Group websites
- Participate in monitoring brand and content visibility in search engines and AI assistants
- Produce and maintain web performance reports
- Analyze the performance of B2C and B2B sites across various dimensions
- Support the configuration and deployment of the Didomi CMP on the sites
- Contribute to the categorization of site pages based on URLs and content types
Requirements
- Bachelor's to Master's-level studies (Bac +3 to Bac +5) in digital, data, marketing, IT, or business analytics
- Strong interest in data, digital performance and privacy topics
- Rigour, analytical mindset and ability to synthesize information
- Comfortable with numbers and digital tools
- Good professional level of English (B2 or higher)
Benefits
- Contribution to travel expenses (subject to conditions)
- Payment of a lump-sum allowance in case of dual rent
- Assistance with housing search and financing
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