Marketing Manager at Mediform GmbH working on lead generation and website improvement strategies. Collaborating with sales and analytics to enhance marketing effectiveness in a hybrid work environment.
Responsibilities
Develop and implement strategies for lead generation, both online and offline
Revise and continuously improve our website, including content management and SEO optimization
Analyze and evaluate website data and marketing campaigns to optimize conversion rates
Work closely with the sales team to improve lead quality and support the sales pipeline
Assist in planning and executing online marketing activities (e.g., email marketing, social media, PPC)
Create reports and perform regular analyses for performance monitoring and optimization of marketing activities
Support the creation of marketing materials, e.g., landing pages, blog posts and newsletters
Requirements
Degree in marketing, communications, business, or a comparable qualification
Strong affinity for AI
Initial practical experience in marketing, ideally in lead generation or website optimization
Solid knowledge of content management, SEO and web analytics
Very good experience with CMS and marketing tools (e.g., WordPress, Google Analytics, HubSpot, etc.) is a plus
Creativity, strong organizational skills and a good sense for online marketing trends
Independent working style, team player and strong communication skills
Excellent written and spoken German and English
Benefits
Hybrid work: Flexible combination of remote work and our modern office in the heart of Karlsruhe
Flat hierarchies and short decision-making paths: You have the freedom to implement your ideas quickly
A highly motivated team: Join a dedicated environment that is shaping the digital future of medical practices
Professional development: We support your professional and personal growth in AI and support-related areas
Startup spirit: An open and innovative culture where you actively participate in decisions and can make a real impact
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