About the role

Global Marketing & Brand Strategy expert managing digital innovation and activation plans and strategies. Leading brand positioning, global marketing planning, and cross-functional collaborations in Germany.

Responsibilities

Translate consumer insights into effective activation plans; size and prioritize future growth audiences; define brand positioning for a digital environment
Operate at the intersection of brand, media, creativity, and digital innovation; develop best-in-class briefs; orchestrate digital-first activations from planning through post-evaluation
Own and continuously evolve global brand and marketing planning; translate corporate strategy into clear, prioritized global and local plans
Lead global planning cycles (annual planning, activity planning, scenario planning), including governance structures and decision forums; align global and local plans from objectives to channel-level execution within one integrated planning framework
Develop and enhance global measurement and KPI frameworks; monitor, analyze, and report planning KPIs, budgets, and efficiencies to ensure transparency and comparability
Track marketing and media trends, platforms, and technologies; turn insights into tangible pilots and actionable playbooks
Serve as a key interface between global strategy, finance, markets, and execution teams to ensure feasibility and alignment
Act as primary sparring partner for brand experts across 11 countries; co-create, provide constructive challenge, and align; facilitate workshops, trade-offs, and senior decision-making forums
Lead cross-functional projects with clear milestones, stakeholders, and measurable outcomes

Several years of experience in global brand and marketing planning within large corporations or international organizations
Excellent structuring and synthesis skills—able to translate corporate strategy into concrete, prioritized marketing and channel plans and embed them in the organization
Strong ability to convert consumer and market insights into activation strategies and compelling creative briefs; confident in guiding and challenging creative and media agencies
Sharp commercial and financial mindset regarding budgets and investments
Solid understanding of media planning and measurement, especially for digital channels and platforms
Both hands-on and analytical—impact-driven with a can-do approach
Excellent stakeholder management across global, regional, and local functions; able to build consensus and manage conflicts
Strong moderation and facilitation skills, including for senior decision-making rounds
Structured project management skills with experience using relevant tools and full end-to-end ownership
Cultural awareness and experience working in international environments
Trend sensitivity and openness to leverage AI to shape future-leading approaches
Fluent in German and English (minimum C1)