Senior Social Media & Digital Communication Manager developing strategies for Paulaner Brewery's social media presence. Collaborating with brand management to create impactful digital campaigns and community engagement.
About the role
- Mid-Weight Social Media Manager at M+C Saatchi in Malaysia handling social media strategies and execution for diverse brands. Requires experience in managing multiple channels and content optimization.
Responsibilities
- Develop platform-specific social media strategies for multiple brands, aligned with campaign goals and audience insights
- Create channel playbooks, content calendars, and scheduling plans that ensure consistent brand presence
- Conduct competitor analysis, audience research, and industry trend monitoring
- Execute social efforts aligned with campaign goals
- Integrate SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) strategies to strengthen organic discoverability
- Ensure content is optimised for AI-driven search and recommendation engines to improve cross-platform ranking
- Work closely with creative and production teams to plan, brief, and execute social media content (static, video, UGC, live content, etc)
- Ensure all assets follow platform best practices and brand guidelines
- Manage day-to-day publishing, community management, and engagement across key social media platforms in Southeast Asia
- Oversee and maintain multiple social media pages for multiple brands simultaneously
- Monitor comment sentiment, respond to audiences, and flag potential issues early
- Analyse performance metrics to refine strategies and improve content effectiveness
- Collaborate with wider media and data teams to optimise paid social when relevant
Requirements
- Minimum 3–5 years of experience managing social media for multiple brands or large-scale accounts
- Hands-on experience in content planning, publishing, and analytics across major social media platforms publishing tools such as: Facebook Business Suite / Meta Business Manager, Instagram, TikTok / Douyin, YouTube Studio
- Understanding of content formats, algorithm trends, and audience behaviours for each platform.
- Familiarity with A/B testing principles to evaluate content variations and optimise performance outcomes based on date-driven results
- Experience collaborating with different teams across multiple disciplines
- Familiarity with social listening tools, analytics dashboards, and scheduling platforms (e.g., Sprout Social, Hootsuite, Later, Buffer, Notion)
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