Director of Marketing Strategy leading Amazon-dominant marketplace at McKesson, driving a $130M+ revenue portfolio and managing complex customer relationships.
Responsibilities
Influence strategy for a high-impact, $130M+ marketplace portfolio (majority Amazon)
Manage a multi-million dollar advertising budget
Build the analytics foundation that informs customer investment and ROI
Own relationships with national brands/customers and guide them through complex decisions
Directly impact private label penetration and competitive positioning
Oversee Seller Central operations, catalog health, A+ content, Brand Registry, listing optimization, and algorithm performance
Lead Amazon Advertising execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
Translate platform signals (keywords, search trends, CPC/ROAS movement) into actionable strategic direction
Establish structured testing roadmaps and experimentation frameworks that fuel continuous performance improvement
Maximize value extraction from advertising platforms and agency partners
Conduct quarterly business reviews (QBRs) with actionable insights, forecasts, and strategic recommendations
Lead the development of customer-facing reporting dashboards and mechanisms, including: Forecasts, Targets, Variance analysis, ROI storytelling
Partner with analytics to establish scalable data systems that guide decision-making across advertising, pricing, and inventory
Lead and mentor a growing team across marketing strategy, analytics, content optimization, and advertising execution
Define swim lanes, set expectations, and create mechanisms for accountability and reporting
Foster a culture of data-driven decision-making and rapid iteration
Analyze marketplace performance metrics and customer funnels to identify high-impact growth opportunities
Track market trends, competitive behavior, and category shifts to inform strategic direction.
Present insights to senior leadership with clarity, confidence, and data-backed recommendations.
Requirements
12+ years of professional experience
4+ years of management experience
Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
8–12 years of digital marketing experience, including 5+ years focused on Amazon marketplace eCommerce
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