Consumer & Market Insight Analyst crafting marketing-ready content at McCormick. Analyzing trends and consumer insights within the Flavor Solutions business unit.
Responsibilities
Synthesize insights from secondary and syndicated resources to develop trend reports, using both traditional and AI-assisted tools to identify emerging consumer and cultural patterns.
Customize insight content for customer-facing presentation and storytelling materials.
Execute rapid-turn surveys to support customer requests, ensuring efficient and high-quality data collection and interpretation.
Support team capability development, trainings, and related activities, including awareness of evolving digital and AI-enabled insight tools.
Requirements
Bachelor’s Degree in Marketing, Consumer Insights, Anthropology, Sociology, Communications, Journalism, Business, or other related field.
3+ years of experience in consumer insights, cultural trends, marketing research, or related analytics roles.
Experience in trend forecasting, cultural intelligence, social listening, or content/story development preferred.
Awareness of emerging AI tools used for insight generation, data synthesis, or content creation (e.g., generative AI platforms, AI-based trend identification tools).
Strong qualitative synthesis skills with the ability to connect patterns across primary research, secondary sources, and cultural signals.
Excellent storytelling ability – translating insights and trends into clear, compelling narratives that inspire action.
Demonstrated ability to integrate and synthesize learnings from primary and secondary research into compelling insights and actionable business recommendations.
Knowledge of a variety of common qualitative and quantitative consumer research methods.
Proficiency in reading, analyzing, and communicating with data, including descriptive statistics and means testing.
Ability to develop and program surveys (experience with Qualtrics, Toluna, Suzy, Forsta, or similar platform preferred).
Strong project management skills with the ability to prioritize multiple projects in a fast-paced environment.
Proficiency with MS Excel, Power Point & Word.
Excellent written, oral, presentation, and storytelling skills.
Effective consulting and interpersonal/collaboration skills, including working with cross-functional teams (e.g., Marketing, Sales, Product Development) and with external partners (e.g., vendors).
Collaborative mindset with openness to learning and applying emerging technologies, including AI tools that enhance insight quality and efficiency.
Fluent in English (spoken & written).
Benefits
Competitive compensation
Career growth opportunities
Flexibility and Support for Diverse Life Stages and Choices
We prioritize our communities and the planet we share
Wellbeing programs including Physical, Mental and Financial wellness
Analista de Modelamiento de Riesgos desarrollando modelos de riesgo crediticio en Financiera Oh S.A. Asegurando la calidad y aplicando nuevas técnicas de modelamiento en riesgo.
Analista de PLAFT at Financiera Oh! evaluating and managing financial crime risks. Assuring compliance with regulations and data analysis regarding high - risk clients.
TDAC Analyst at Ambient.ai focuses on security data analysis and incident management. Working hybrid in Redwood City to support security operations and teamwork.
Lead Technology Resiliency Analyst developing enterprise resiliency strategies for IT infrastructure. Ensuring business - critical systems withstand disruptions and align with organizational goals in a hybrid environment.
Analyst II analyzing data to turn insights into actions for DraftKings’ digital sportsbook. Collaborating with cross - functional teams to drive product strategy and customer engagement based on data insights.
Lead Analyst on the Sportsbook Merchandising team shaping data - driven decisions for product performance. Collaborating to create actionable insights and optimize strategies across the platform.
Digital Analyst collaborating closely with product teams to improve digital experiences for customers. Utilizing analytical skills to track success metrics and assist in project development.
Investor Services Analyst providing client service for Wellington’s investment funds. Coordinating onboarding, fund - related queries, and reporting requirements with a focus on client relations.
Responsible for credit analysis and portfolio support for agricultural clients at U.S. Bank. Analyze financial information and collaborate with Relationship Managers to manage loans and mitigate risks.
Senior Analyst optimizing marketing communications through analytics and performance metrics at Havas. Responsible for analyzing campaigns and providing insights for strategic improvements.