Communication Assistant supporting execution of online and offline campaigns for a mobility company. Assisting in social media content, project management, and branding guidelines compliance.
About the role
- Senior Director of Communications focusing on cultural relevance for Match Group brands in Asia. Amplifying narratives for Gen Z across social platforms and emerging media formats.
Responsibilities
- Redefine how Match Group brands show up in culture across Asia.
- Shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences.
- Architect integrated storytelling strategies that blend earned media, social-first storytelling, cultural partnerships, and community influence.
- Design comms strategies that start in social, partner closely with Marketing, Social, and Brand teams.
- Develop relationships beyond journalists, including creators and community leaders.
- Lead crisis and issues management with a real-time, cross-platform lens.
Requirements
- 10-15+ years in communications, with significant experience beyond traditional PR.
- Proven track record shaping narratives that resonate with Gen Z or digital-native audiences across social platforms.
- Deep understanding of Asian cultural nuance across key markets (Japan, Korea, SEA, India preferred).
- Strong instincts for internet culture, pop culture, and emerging platforms.
- Experience integrating earned, social, creators, and brand storytelling into a cohesive strategy.
- Has led crisis communications in fast-moving digital environments.
- Executive presence — able to counsel regional leadership and global stakeholders.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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