Director of Marketing Operations overseeing MarTech stack and leading a team at Lantern. Focused on driving operational excellence and analytics for marketing and growth teams.
About the role
- VP of Marketing establishing growth strategies and leading a team at Maropost. Driving brand awareness and customer retention through innovative AI-powered marketing solutions.
Responsibilities
- Operate as a key leader and set strategic long-term Marketing direction, priorities, metrics, goals, and overall roadmap to support Maropost’s growth objectives
- Build and lead a high-performing marketing team across demand gen, content, brand, product marketing, and operations
- Define and lead the marketing AI strategy in alignment with overall business goals
- Develop, activate, and execute multi-channel, integrated campaigns that builds brand awareness and generates leads by leveraging digital, email, events, partner, and sales channels
- Oversee the use of generative AI tools (e.g., for content writing, video creation, image generation) to scale content production
- Identify opportunities to leverage AI/ML across the marketing funnel (e.g., customer segmentation, personalization, predictive analytics)
- Implement AI tools for multi-channel attribution, budget allocation, and ROI optimization
- Automate campaign management processes using AI where applicable
- Continuously improve lead-to-customer conversion rates using data-driven insights
- Develop impactful communication channels and support a portfolio of new demand generation tactics
- Develop and manage product launch strategies, go-to-market campaigns, and feature announcements
- Own brand identity, messaging, and positioning to clearly differentiate in a competitive SaaS landscape
- Prepare regular reports and presentations on marketing metrics for the executive team to be delivered weekly, quarterly and annually as part of the company planning and objective setting
- Conduct market analysis and research while monitoring industry trends and competitor activities to identify challenges and opportunities for growth
- Design and review the Marketing department’s budget, and its integration with other components of the company budget
Requirements
- 10+ years of marketing experience with a minimum of 5 years in a senior management role (Senior Director or VP)
- Proven success in B2B SaaS, PLG models, and multi-product global environments, ideally with $80M+ in ARR
- Proven experience integrating AI and machine learning into marketing strategy, operations, or MarTech ecosystems
- Proven track record of scaling a SaaS or eCommerce business, ideally to $100M+ ARR
- Previous experience or in-depth knowledge of international marketing strategy (NA, APAC, Europe)
- Proven capacity to develop and execute long-term marketing strategies and drive PLG (product led growth)
- Solid knowledge of core marketing channels such as SEO, web analytics, events, PPC etc
- Experience with CRM software and digital marketing tools and techniques – HubSpot is our choice!
- A bias for using data analytics (attribution mindset) in decision making combined with project management skills
- Strategic mindset, with the ability to make impactful decisions
- Bachelor’s degree in marketing, Communications, or relevant field
Benefits
- Professional development opportunities
- Flexible working arrangements
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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