Marketing Specialist focusing on integrated, data - driven marketing campaigns and collaboration with global stakeholders in Hong Kong. Responsible for content effectiveness and campaign localization.
About the role
- Trade Marketing Analyst ensuring strategic alignment and execution of marketing campaigns. Collaborating with commercial leadership to drive results through trade strategies.
Responsibilities
- Be the strategic link between Trade Marketing and the Commercial Board, ensuring alignment, prioritization and execution of initiatives;
- Develop and implement Trade plans aligned with the commercial strategy, adapting them to needs and opportunities;
- Act as a strategic partner to commercial leadership, influencing decisions, identifying opportunities and driving results through a consistent year-long Trade strategic plan;
- Lead the execution of campaigns and activations, including incentive actions, support materials and communication sequences, ensuring brand consistency and effectiveness with the target audience and channel;
- Monitor and analyze the performance of all actions, identifying deviations and proposing data-driven optimizations with a critical perspective;
- Support new business initiatives in the company by contributing market insight, building value propositions and helping define go-to-market approaches.
Requirements
- Bachelor’s degree in Marketing, Advertising, Business, Administration or related fields;
- Experience executing trade marketing campaigns;
- Experience with commercial and regional routines;
- Experience with basic performance indicators and incentive campaigns;
- English knowledge (basic/intermediate);
- Strong organization and discipline in execution, ability to build relationships with the sales team and adapt regionally;
- Proactivity, discipline in operational tasks and a delivery focus supported by strong interpersonal relationships.
Benefits
- Market-competitive salary
- Transportation allowance
- Meal allowance
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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