Hybrid Marketing Specialist – Food Service

at M. Dias Branco

• Job title: Marketing Specialist – Food Service
• Job type: Full Time
• Experience level: Junior
• Salary: Not specified
• Degree requirement: Postgraduate Degree
• Location requirements: Hybrid, Eusebio, Brazil

About the role

• Marketing Specialist leading strategic initiatives for the B2B food service sector at M. Dias Branco. Focused on market analysis and actionable insights for sustainable growth.

Responsibilities

• Develop the Business Unit (BU) marketing strategy, connecting market analysis, competitive opportunities and business priorities.
• Identify and quantify growth opportunities by channel, segment, geography, category and application.
• Continuously monitor category (flour, margarines, premixes, fats and doughs) and company performance, translating data into strategic actions.
• Conduct in-depth analysis of the market, competitors, trends and foodservice operators' behavior.
• Generate and disseminate actionable insights from market data (IFB, Nielsen, Wise Sales), internal dashboards, sell-in/sell-out data and financial analyses.
• Assess price elasticity, contribution and profitability of products and customers, proposing levers to accelerate the business.
• Structure go-to-market and expansion strategies by channel, category and region.
• Act as a strategic reference for the commercial team, supporting them with insights, guidance and strategic materials.
• Map and prioritize industrial segments (bakery, biscuits, fresh pasta, food service, confectionery, etc.).
• Measure the impact of initiatives and track market, performance and competitiveness KPIs.
• Ensure governance, cadence and execution of the BU's strategic plans.

Requirements

• Bachelor's degree in Business Administration, Economics, Finance, Actuarial Science, Engineering or related fields.
• Completed postgraduate degree (MBA, specialization or equivalent).
• Advanced knowledge of Excel, PowerPoint and BI tools.
• Experience with strategic planning and market research analysis.
• At least 6 months of experience in the area or related fields.
• Business strategy.
• Financial analysis (DRE [income statement], pricing).
• IFB methodology, WISE SALES.

Benefits

• Health insurance with the option to include dependents on preferential terms.
• Affordable dental plan with the option to include dependents on preferential terms.
• Wellhub (formerly Gympass) for access to gyms, personal trainers and health apps.
• Program for chronic disease support.
• Psychological counseling.
• Birthday Day Off: Celebrate your day in style!
• Hybrid work*: Up to two days per week remote.
• Flexible hours*: Start time between 7:00 AM and 9:00 AM.
• Extended paternity leave: 20 days to support the arrival of a new family member.
• Hybrid model after maternity leave*: Initiative to ease the return-to-work transition for employees coming back from maternity leave.
• Guidance program for pregnant employees and the baby's first year of life.
• Life insurance: Protection for you and your dependents.
• Corporate University with continuous training programs aligned to best learning methods.
• Unpaid leave of up to 12 months: a pause to focus on learning and professional development in your area.
• Profit Sharing (PLR): Recognition for achieving established goals.
• Private pension plan: Opportunity for financial savings with company contribution, tax incentives and options for withdrawal or future income.
• Basic food basket: Provided via electronic card.
• Meals: On-site cafeteria or meal voucher (depending on unit and role).
• Transportation: Commuter voucher or company shuttle (depending on unit and role).
• Exclusive discounts for you and your family: Enjoy benefits on products and services from partner companies, including universities, language courses, multi-brand stores, pharmacies, pet plans, eyewear and much more!