Assistant Brand Manager at LUXASIA developing marketing strategies for luxury beauty brands. Collaborating across teams to enhance brand growth and profitability in the Asia Pacific region.
Responsibilities
Assist the Brand/Business Manager in developing and executing sales strategies to drive revenue growth and increase market share.
Conduct market research and analyze customer needs to help identify new sales opportunities.
Track sales targets and ensure alignment with the overall brand objectives.
Contributes to the formulation of business plans ensuring alignment with company’s growth objectives.
Track and monitor brand sales performance across different channels.
Ensures targets on product contribution is achieved.
Preparation and monitoring of sales forecasts.
Preparation and reporting of brand monthly and YTD sales updates and analysis.
Collaborate with the retail operations team to help execute promotional activities and trade activations.
Provide feedback on the effectiveness of marketing initiatives and trade activations, ensuring proper implementation.
Works with Visual Merchandising team on launches and promotions, to ensure brand consistency and effective execution of marketing strategies in-store.
Ensures proper and timely GWP ordering and allocation to stores.
Collaboration with appropriate team for animation activities.
Assist in managing brand budgets, ensuring cost efficiency and alignment with brand goals.
Help monitor financial performance and identify opportunities for cost-saving measures and improved profitability.
Collaborate and maintain strong relationships with principals, LUXASIA regional partners, vendors, and key stakeholders to ensure seamless alignment and execution of brand strategies.
Presentation during business reviews.
Performs regular sales updates and marketing plans.
Help conduct market research to understand industry trends, customer behavior, and the competitive landscape.
Provide insights to the Brand/Business Manager to support strategic decision-making and optimize brand strategies.
Coordinate with other departments, such as sales, retail operations, supply chain, finance and other teams, to ensure smooth execution of brand strategies.
Work closely with product development teams to align product launches and promotions with market demands.
Assist in driving innovation within brand management, supporting the adaptation of sales techniques and retail practices to changing market conditions.
Support the implementation of best practices and continuous improvement efforts.
Ensure adherence to company policies, industry regulations, and health and safety standards within the brand’s scope of operations.
Maintain consistency in brand standards and ensure proper execution across all platforms and retail locations.
Requirements
Bachelor's degree in Business Administration, Marketing, or a related field.
4-5 years of experience in Brand Management, Sales, or Marketing, preferably within the retail or beauty industry.
Excellent communication, leadership, and interpersonal skills.
Strong capability to lead and manage a project.
Strong analytical, problem-solving, and critical thinking abilities.
Proficiency in MS Office applications (Excel, PowerPoint, etc.).
Ability to thrive in a fast-paced, dynamic environment and collaborate effectively across departments.
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