Hybrid Senior Marketing Consultant

at LPL Financial

• Job title: Senior Marketing Consultant
• Job type: Full Time
• Experience level: Senior
• Salary: $74,625 - $124,375 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Diego, United States

About the role

• Senior Marketing Consultant at LPL Financial driving digital marketing strategies for financial advisors. Collaborating to enhance advisor practices through web, social media, and engagement metrics.

Responsibilities

• Report to Marketing Manager of Marketing Solutions.
• Curate and implement digital marketing editorial calendars for each advisors’ blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals.
• Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed.
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic.
• Schedule and host monthly discussions with the advisors.
• Maintain the advisor’s brand (logo, design treatment, etc.).
• Maintain their stationery and brochure.
• Collaborate with the advisor to ensure cohesive messaging and communications while providing coaching with events and seminars.
• Collaborate with compliance to ensure content, brand, and messaging are approved.
• Work with LPL's current tools to integrate into their overarching plan.
• Provide feedback and program enhancements from the advisors.

Requirements

• 3-5 years hands-on marketing experience required
• Bachelor’s degree in marketing, communication, or related field.
• Solid understanding of ecommerce, PPC, SEO & SEM.
• Solid knowledge of CRM, inbound marketing tools, and web management.
• Understanding of offset and digital print
• Basic understanding of events and webinars
• Working knowledge of web design principles, best practices, and content management platforms.
• Ability to development and execute sales and marketing strategies.
• Excellent written and verbal communication skills.
• Excellent project management and organizational skills.
• Good understanding of digital marketing tools such as Google Analytics, Google Adwords, & AdvisorStream.
• Salesforce experience preferred but not required.
• Financial services experience a plus, not required.

Benefits

• 401K matching
• health benefits
• employee stock options
• paid time off
• volunteer time off