Hybrid Performance Analyst – Mid-level

at Localiza&Co

• Job title: Performance Analyst – Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Belo Horizonte, Brazil

About the role

• Performance Analyst managing advertisement strategies to boost customer conversion rates. Collaborating with teams and optimizing campaigns across various platforms.

Responsibilities

• Manage bottom-of-funnel ad campaigns, directly impacting customer conversion across all our business units;
• Create, operate and optimize paid campaigns across multiple platforms, always with a focus on conversion;
• Analyze data in depth to make fast, evidence-based decisions;
• Develop and test creatives and innovative approaches in partnership with our in-house agency, always seeking maximum effectiveness;
• Manage media budgets, controlling investments and optimizing ROI;
• Collaborate with marketing, product and commercial teams to amplify our results;
• Build relationships with major players in the ads market, bringing trends and opportunities in-house.

Requirements

• Completed higher education (Bachelor's degree);
• Previous experience in performance marketing;
• Knowledge of Google Analytics and paid media platforms;
• Internal employees interested in transitioning careers and growing with the Performance team;
• Analytical, curious and hands-on mindset;
• Proactive in suggesting improvements, testing hypotheses and continually striving for the next level;
• Willingness to learn and stay up to date in a dynamic, results-oriented environment.

Benefits

• Profit sharing
• Food allowance (Vale Alimentação)
• Meal voucher (Vale Refeição)
• Health insurance
• Dental insurance
• Gympass
• Private pension plan
• Transportation allowance
• Allya
• Home office allowance
• Unlimited access to a variety of courses through our Localiza University
• Internal training and development programs
• Discounts on vehicle purchase and rental