Lead social media strategy for a high-performing team at Lloyds Banking Group. Champion data-led creativity, oversee multi-channel growth and drive governance and compliance in digital communications.
Responsibilities
Lead the Group’s social media strategy, setting the vision and culture for a high-performing team.
Champion data-led creativity and innovation, ensuring content is shaped by real-time insights and audience trends.
Oversee multi-channel growth, optimising for AI discoverability and brand reputation.
Drive governance, compliance, and risk management in social media activities.
Empower colleagues and partners to deliver impactful, authentic storytelling that advances the Group’s reputation and strategic objectives.
Set and deliver a multi-year social strategy aligned to Group priorities and external trends.
Lead editorial planning and creative reviews, ensuring content is accessible and search-ready.
Requirements
Proven passion for leading corporate social media for a complex, regulated organisation.
Expertise in launching and scaling channels (e.g. TikTok, YouTube) and adapting to algorithm changes.
A passion for storytelling, creativity, and data-driven decision-making.
Strong behaviours of curiosity, bold decision-making, and test and learn.
Strong understanding of AI-enabled social operations and automation.
Excellent governance and compliance knowledge, including FCA and ASA requirements.
Ability to guide and influence agencies and senior stakeholders with confidence and clarity.
Benefits
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 Days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
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