Marketing Allrounder supporting marketing and social media initiatives at innovative agricultural drone company. Collaborating on creative content and implementing social media strategies.
About the role
- Social Media & Content Manager at Holganix focusing on social media strategies across multiple platforms. Leading engagement through tailored content from farmer experiences and company initiatives.
Responsibilities
- Own the strategic direction of Holganix’s social media presence
- Develop platform strategies for Instagram, Facebook, TikTok, LinkedIn, and other platforms as strategically identified
- Identify opportunities to grow audience reach, engagement, and community participation
- Ensure social content consistently reflects the voice, priorities, and audience of the Holganix brand
- Guide how farmer stories, campaigns, and field content translate to social platforms
- Work closely with the Video Producer to ensure strong video storytelling is adapted for social formats
- Review and edit captions and posts created by team members to maintain a consistent brand voice and tone
- Oversee social content contributions from sales and agronomy team members capturing video and photos in the field
- Explore opportunities to develop relationships with brand ambassadors and industry influencers
- Track social media performance and audience growth across platforms
- Partner with internal marketing team members responsible for analytics and reporting
- Use performance data to refine strategy and content direction
- Work closely with the marketing and sales teams to ensure strong storytelling flows from field to social platforms
- Participate in conversations with Holganix’s paid media agency to help align organic and paid social strategy
Requirements
- 4–7 years of experience in social media strategy, content marketing, digital marketing, or a related role
- Experience analyzing social media performance metrics and using insights to improve content strategy
- Strong writing and editing skills with the ability to maintain a consistent brand voice across posts and captions
- Experience reviewing and guiding content created by others, including non-marketing team members
- Comfortable collaborating across marketing teams, creative partners, and external agencies
- Candidates with familiarity with agriculture, rural industries, or farmer audiences will be especially well positioned in this role.
Benefits
- Flexible work arrangements
- Remote work possible for the right candidate
- Occasional travel may occur for company events, farm visits, or content opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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