Content Specialist managing the design and delivery of personalised marketing content for digital channels at Lloyds Banking Group. Focusing on customer engagement and campaign optimisation across platforms.
Responsibilities
Build personalised marketing content for digital channels, ensuring relevancy, accuracy and quality, challenging briefs to ensure effective content is delivered
Test and deploy content changes through development and production systems across the mobile app and desktop Online for Business platform, ensuring timeliness and accuracy
Contribute to the overall performance and optimisation of digital personalisation, suggesting new insights to improve the overall experience or uplift customer experience and engagement through a/b testing
Be a credible consultant across the business, truly understanding the capabilities and limitations of our digital marketing technology stack and supporting with campaign design and performance
Requirements
Ideally, a marketing or digital background with an understanding of digital marketing channels, targeting capabilities and techniques, and campaign performance optimisation.
An understanding of the Group’s digital marketing platforms and ability to deliver end-to-end change through build, QA and deployment stages (ideally knowledge of AEM, Adobe Target and RTIM).
Good written and verbal communication skills, attention to fine detail, ensuring the accuracy of content changes and deployments.
Excellent planning and organisation skills to ensure continued delivery at pace according to business and customer requirements.
An excellent collaborator who proactively communicates with partners to ensure work progresses and relationships are strengthened.
A strong, data-led, commercial mentality to spot optimisation opportunities and proactively improve customer engagement and experiences.
Benefits
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
28 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
Job title
Content Specialist – Digital Channel Personalisation
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