B2C Marketing Director responsible for innovative marketing strategies at Gojob. Collaborating with product and technology teams to enhance market impact.
About the role
- Tour Marketing Director developing innovative marketing strategies for LATAM concerts at Live Nation Entertainment. Driving client relationships and overseeing marketing campaigns across various platforms.
Responsibilities
- Develop and execute marketing plans in conjunction with artist & project teams
- Manage onsale timelines in partnership with ticketing lead
- Cultivate & maintain relationships with external partners to provide excellent client services
- Analyze past purchaser data & use research tools to drive decisions & shape ongoing marketing strategy
- Manage marketing budgets to achieve business objectives
- Collaborate with multiple teams to successfully execute strategic integrated marketing campaigns
- Execute national promotions and oversee local promotions, both in support of individual shows and tours
- Partner with PR team to develop & execute media events and PR opportunities to support tours
- Oversee the planning of digital media campaigns across multiple platforms
- Oversee social media campaigns and promotions to drive ticket sales, awareness and fan engagement
- Oversee the production of marketing assets including: audio & video spots, key art, social content, etc.
- Effectively utilize internal marketing tools & resources, following best practices
Requirements
- Minimum 5-7 years marketing experience in live entertainment or industry related field – international experience a plus
- Must be fully bilingual in English and Spanish
- Proven track record of outstanding client relationships
- Deep understanding of the live entertainment business
- Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
- Exceptional written and verbal communication skills to professionally present pitches, marketing concepts and strategies to artist teams
- Work well in a team environment
- Ability to prioritize and meet deadlines while managing multiple projects
- Ability to adapt, communicate and manage in a fast-paced environment
- Strong time management skills, excellent organization skills and attention to detail
- Creativity skills and problem-solving aptitude
- Proactive work ethic
- Ability to recognize and define problems, collect information, establish facts and implement innovative solutions, tapping in key stakeholders.
- Strong Microsoft Office Suite, G-Suite skills, Box
- Experience with digital asset management systems and workflows
- Experience managing marketing budgets & campaign planning
- Bachelor’s degree required.
Benefits
- Medical, vision, dental and mental health benefits for you and your family
- Access to a health care concierge
- Flexible or Health Savings Accounts (FSA or HSA)
- Free concert tickets
- Generous paid time off including paid holidays, sick time, and personal days
- 401(k) program with company match
- Stock reimbursement program
- New parent programs including caregiver leave and baby bonuses
- Fertility, adoption, foster, or surrogacy support
- Career and skill development programs with School of Live
- Tuition reimbursement
- Student loan repayment
- Volunteer time off
- Crowdfunding match
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