VP of Merchandising leading end-to-end merchandising and demand planning strategies for a fast-growing apparel brand. Responsible for category expansion and cross-functional collaboration.
Responsibilities
Define and lead long-range assortment architecture aligned to company growth priorities.
Establish clear category roles, depth strategies, and SKU productivity standards.
Drive strategic expansion beyond core franchises, with focus on Newborn and Day/Play.
Identify whitespace and adjacency opportunities within apparel.
Partner closely with Product to shape a multi-year roadmap grounded in customer insight and disciplined planning.
Translate customer and market insights into scalable category growth strategies.
Lead successful introduction and scaling of new apparel categories.
Balance innovation with inventory discipline and lifecycle management.
Own demand planning across channels.
Lead OTB strategy and optimize buys to improve inventory turn and SKU productivity.
Strengthen forecast accuracy across new launches, replenishment, and seasonal products.
Establish clear inventory health metrics and decision frameworks.
Own and lead all licensing partner relationships.
Develop licensed assortment strategies aligned to brand positioning and growth priorities.
Partner with licensors on launch calendars, category expansion opportunities, and performance reviews.
Develop differentiated assortment strategies across DTC, retail, and wholesale.
Support retail expansion with thoughtful allocation and channel planning.
Partner closely with the Sr. Director of E-commerce to align assortment strategy with digital execution.
Build and lead a high-performing merchandising and planning organization.
Drive alignment across Product, Marketing, Retail, and Operations.
Requirements
12–15+ years of progressive merchandising leadership within apparel.
Proven track record of successfully leading category expansion within an apparel brand.
Experience managing licensed product lines and external licensing partnerships.
Deep expertise in DTC merchandising; OMNI and wholesale experience preferred.
Ownership of OTB, demand planning, and inventory productivity at scale.
Strategic, data-driven leader with executive presence and cross-functional influence.
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