Hybrid Product Marketing Manager – Legal CRM Solutions

at Litera

• Job title: Product Marketing Manager – Legal CRM Solutions
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $80,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Product Marketing Manager creating and executing marketing strategies for legal CRM solutions. Collaborating with teams to deliver innovative software solutions for law firms and corporate legal teams.

Responsibilities

• Define the product GTM strategy and the right mix of marketing tactics and programs to support your product area.
• Work closely with Segment, Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams to execute all parts of the plan.
• Own product-related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement.
• Work in tight alignment with Product Management to understand new features and the value to our customers.
• Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
• Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions.
• Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly scheduled sales enablement and product training to support the Revenue team.
• Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis.
• Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
• Work across the Marketing, Product Management and Sales Enablement and Growth teams drive demand and co-develop up-sell and cross-sell campaigns, identify target audiences, supporting content, and measure results.
• Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers. Be ready and able to represent our products to customers when the opportunity arises.

Requirements

• 7+ years of marketing with focus on the product marketing function
• 3+ years B2B marketing experience
• Familiar with the buyer’s journey and how to deliver the right message at the right time
• Legal industry a plus, not required
• Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel from building brand awareness, to enabling sellers to telling the customer story
• Excellent communicator; Excellent writing verbal communication skills, in many forms (marketing copy, presentation development and delivery, emails, etc.)
• Self-starter; Take a proactive approach to problem-solving and always take initiative
• Problem solver; Able to embrace a challenge, be comfortable under pressure and find ways to remove barriers or define workarounds to get the job done
• Respectful; Know when to push on what you believe in and when to pull back
• Team-player; A collaborator that support the PMM team and teams across the organization
• Flexible and dependable; Exceptional time management and ability to adapt nimbly to the evolving priorities of the business
• Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales and see the world and business from their perspective
• Business-minded; Equally comfortable solving a problem analytically as you are with intuition and creativity, always keeping the revenue goal in mind.

Benefits

• Health insurance
• Retirement savings plans
• Generous paid time off
• Supportive work-life balance